On Friday, August 1 join Discover Wisconsin for an all-day celebration of the great Badger State! Stop by Central Park for entertainment on our stage, activities, lots of prizes and great food from Discover Wisconsin and its partners. See the newest Chevys, meet the Discover Wisconsin Hosts and enter Sprecher Brewing Company’s brat and root beer float-eating contests! Continue reading


On Sunday, August 10 don’t miss a special military program at the Bank Mutual Amphitheater at 11 am. Activities will take place all day in Central Park. Wisconsin State Fair and Miller High Life want to thank our Veterans and Military for their dedication to our country and our freedom. Continue reading


On Saturday, August 2, Sentry, along with the Wisconsin Beef Council, will be in Central Park offering a wide variety of free product and beef samples. Also, join them for children’s activities and contests throughout the day. Continue reading


On Sunday, August 3 check out what’s new at UW-Milwaukee. See how handwriting can uncover personality traits. Watch ice cream made with liquid nitrogen and taste the results. Scrimmage with coaches and athletes. Kids can compete in the annual Roar Like a Panther contest, alumni can reconnect with the Alumni Association, and more. Continue reading


On Monday, August 4 visit Central Park to discover what’s new from Jelly Belly Candy Company! There’ll be plenty of tasty Jelly Belly treats and fun throughout the day…Meet Jelly Belly Artist-in-Residence Kristen Cumings, who’ll create a Bengal Tiger portrait entirely out of Jelly Belly jelly beans…
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On Tuesday, August 5 Wisconsin 4-H Youth Development and the University of Wisconsin-Extension are celebrating 100 years of growing leaders on Tuesday, Aug. 5 during Wisconsin 4-H Day in Central Park. Families can learn about how to get involved 4-H opportunities throughout the state or participate in several hands-on activities, including wishing Wisconsin 4-H “Happy Birthday.” Continue reading


On Wednesday, August 6 celebrate the spirit of the University of Wisconsin-Madison! Receive a voucher for $4 off adult admission until 4 pm with your donation of selected school supplies or with a cash donation at any admission entrance. Continue reading


On Thursday, August 7 Prairie Farms Dairy invites you and your family to join them in Central Park for fun kid activities with prizes and delicious dairy samples, including Ice Cream and Award Winning Dairy Products
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On Friday, August 8 Patrick Cudahy is celebrating 100 days of summer! To help us celebrate, join us on Patrick Cudahy Day to experience chef demonstrations, entertainment, sampling, and much more. Come Say Hey to Patrick Cudahy! Present your Patrick Cudahy product grocery store receipt in Central Park to receive a voucher for $8 off a SpinCity $30 ticket sheet. Continue reading


On Saturday, August 9 Pick ’n Save invites the entire family to Central Park for a day full of food and fun activities, brought to you with help from our partners Kraft, Lifeway, Kemps, Frito Lay and Nabisco. There will be something to do for all ages.
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On Thursday, July 31 Wells Fargo and Hunger Task Force are proud to give Fairgoers the opportunity to spend the day at the Fair for only $2 while helping their community. Get into the Fair for just $2 before 4 pm when you donate at least two (2) non-perishable food items or make a cash donation outside any Fair admission entrance. Continue reading