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Vendor Info
Welcome to the Exhibitor & Vendor Services Department, we appreciate your interest in participating in the Wisconsin State Fair.

The Exhibitor & Vendor Services Department designs the programming and layout strategy for the Fair and coordinates individual vendor placement. Although the Fair prides itself in having a high rate of Vendor retention, we are continually searching for professional Vendors that present new and unique commercial products or services as well as concessionaires that offer a diverse food selection for our Fair goers. To be considered for the Wisconsin State Fair, please follow the application process as outlined in the Applications & Forms linked below.


General Information
All Vendors conducting business at the Wisconsin State Fair must have a valid Vendor License Agreement. Vendors are limited to sell only the products or services listed on their agreement. Food & Beverage Vendors are subject to pay the standard percentage rates based on their assigned food & beverage category on all sales less the state of Wisconsin retail sales tax.

Wisconsin State Fair gates open daily at 8am. Buildings are open to the public daily from 9am until 10pm,
except on the last day of the Fair when all buildings close at 9pm.

Outside exhibitors / concessionaires must open to the public by 9 am daily. Outside exhibitors/concessionaires have the option to close 1 hour before the park officially closes, 10:00 pm Sunday thru Thursday and 11:00pm on Fridays and Saturdays. On the Final Day of the Fair, all outside exhibitors / concessionaires must be completely closed by 9:45pm.

Vendor locations are required to be staffed and open for business every day of the Fair during public hours of operation.

Wisconsin State Fair has an “All Pay Gate” policy for admission and parking. Reduced rate Exhibitor Admission Tickets are available to all contracted Vendors, additional information on ordering Vendor tickets will be included with the Vendor License Agreement. See Fair Application for admission and parking ticket prices.

All vendors are subject to pay State of Wisconsin retail sales tax. Information on current rates and procedures will be included in your contract package.

Exhibitor Online Box Office

Vendors can now order Admission Tickets, Midway Wrist Bands, Cream Puff 6 - Packs, and Delivery Permits online by using this special link and password. Please contact the Exhibitor Services Department, at 414-266-7040, if you have forgotten your password.

We will be sending more specific directions with the contract package.


BUY ONLINE NOW
Application & Forms
All applications and electrical connection forms must be filled out completely, and returned to the Exhibitor & Vendor Services Department.
Please review the Selection Process for timelines and other important information.

Commercial Application
Food & Beverage Application
Electrical Connection Forms
Selection Process
Fair Demographics

Mail Completed Applications to:
Wisconsin State Fair Park
Exhibitor & Vendor Services
640 S. 84th Street
West Allis, WI 53214

- Your application does not imply a contractual agreement; it is merely your request to be
    considered for space.
- DO NOT send a deposit with your application, it does not guarantee a space will be offered.
- A color photo or detailed drawing of your operation must be submitted with your application.
- Applications will be filed by date received, product and / or service.
 
 
Exhibitor Manual
The Exhibitor Manual provides pertinent information for all Vendors operating during the Wisconsin State Fair and should be carefully reviewed prior to the start of the Fair.

2011 Exhibitor Manual

Rules & Regulations
The Rules and Regulations provide detailed information, guidelines and parameters that are strictly enforced by the Wisconsin State Fair and the State of Wisconsin. Prospective Vendors should carefully review the information to familiarize themselves with operational expectations set by Wisconsin State Fair Park.

Rules and Regulations
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