Exhibitor Services
Welcome to the Exhibitor & Vendor Services Department, we appreciate your interest in participating in the Wisconsin State Fair.
The Exhibitor & Vendor Services Department designs the programming and layout strategy for the Fair and coordinates individual vendor placement. Although the Fair prides itself in having a high rate of Vendor retention, we are continually searching for professional Vendors that present new and unique commerical products or services as well as concessionaires that offer a diverse food selection for our Fairgoers. To be considered for the 2009 Wisconsin State Fair, please follow the application process as outlined in the Applications & Forms links below.
General Information
All Vendors conducting business at the Wisconsin State Fair must have a valid Vendor License Agreement. Vendors are limited to sell only the products or services listed on this agreement.
Food & Beverage Vendors are subject to pay the standard percentage rates based on their
assigned food & beverage category on all sales less the sales tax.
Wisconsin State Fair gates open daily at 8am. Buildings are open daily from 9am until 10pm, except for the last day of the Fair when buildings close at 9pm.
Outside Vendors must be open daily from 9am and close no earlier than 10:30pm. Outside Vendors may remain open until 11:30pm Monday through Thursday and 12:30am on Friday and Saturday.
On the Final Day of the Fair, all Vendors must be closed by 8:45pm.
Vendor locations are required to be staffed and open for business every day of the Fair during public hours of operation.
Wisconsin State Fair has an “All Pay Gate” policy for admission and parking. Reduced rate Exhibitor Admission Tickets are available to all contracted Vendors, additional information on ordering Vendor tickets will be included with the Vendor License Agreement. See Fair Application for admission and parking ticket prices.
All vendors are subject to pay State of Wisconsin retail sales tax. Information on current rates and procedures will be included in your contract package. |
Application & Forms
All applications and electrical forms must be filled out completely, and returned to the Exhibitor & Vendor Services Department.
Please review the Selection Process for timelines and other important information.
Commercial Application 
Food & Beverage Application Form
Indoor Electrical Form
Outdoor Electrical Form
Selection Process
Fair Demographics
Expo Center Utility Order Form
Mail Completed Applications to:
Wisconsin State Fair Park
Exhibitor & Vendor Services
640 S. 84th Street
West Allis, WI 53214
● Your application does not imply a contractual agreement; it is merely your request to be considered for space.
● DO NOT send a deposit with your application, it does not guarantee a space will be offered.
● A color photo or detailed drawing of your operation must be submitted with your application.
● Applications will be filed by date received, product and / or service. |
Exhibitor Manual
The Exhibitor Manual provides pertinent information for all Vendors operating during the Wisconsin State Fair and should be carefully reviewed prior to the start of the Fair.
Exhibitor Manual
Rules & Regulations
The Rules and Regulations provide detailed information, guidelines and parameters that are strictly enforced by the Wisconsin State Fair and the State of Wisconsin. Prospective Vendors should carefully review the information to familiarize themselves with operational expectations set by the Wisconsin State Fair.
Rules and Regulations |
